Guide
Price artwork with clarity and confidence
Pricing has no universal formula — but a clear structure makes your prices defensible.
On ArtWeb24 you set your own price indications and negotiate with buyers.
From the gallery
by Lina Nordblad
Angelica
Unavailable
30 × 40 cmAcrylicUnavailable
by Lina Nordblad
Chrome crush
Unavailable
38 × 46 cmAcrylicUnavailable
by Ivan Gorozhankin
Tallskog i Värmland
ca EUR 171Artist's original price: SEK 1,900
40 × 30 cmPastelAvailable
by Ivan Gorozhankin
Övre Fryken Sjön i Dimma Nr 2
ca EUR 108Artist's original price: SEK 1,200
41 × 31 cmWatercolorAvailable
by Mlys Art
Carrying the light
ca EUR 161Artist's original price: DKK 1,200
60 × 80 cmAcrylicAvailable
by Mlys Art
When we dance
ca EUR 161Artist's original price: DKK 1,200
80 × 60 cmAcrylicAvailable
Calculate materials, time, and overhead
Include canvas, paint, framing, photography, and studio costs. Add reasonable hourly rates for creation and admin.
Create format-based price tiers
Use a simple table for small, medium, and large works so enquiries get consistent answers.
Explain value to buyers
Describe technique and process when asked — price makes sense in context.
Next steps
Apply one idea from this guide when you update your profile or publish your next artwork.
FAQ
- Does the platform set my prices?
- No. You indicate prices and negotiate directly.
- Where should I start?
- Complete your artist profile and publish at least one work with clear photos and dimensions.
- Can international buyers contact me?
- Yes. Interested buyers reach you directly through your public profile.
Related pages
Why artists choose ArtWeb24
International artists use ArtWeb24 to reach buyers across Scandinavia, the Nordics and beyond — without intermediaries and without giving up your rights.
- Buyers discover original art through the gallery, artist profiles and search
- AI helps describe your artwork — you review everything before publishing
- Upload artwork in minutes from mobile or desktop
- Simple onboarding — create an account and publish artwork
- Professional presentation with artist profile and artwork pages
- No technical knowledge needed — upload from mobile or desktop
- Mobile friendly — buyers and artists can use the platform anywhere
- High-quality artwork pages with image, title, medium and dimensions
- Direct buyer contact — the platform does not take over the conversation
- Growing international network of artists and buyers
- You keep control — price, payment and delivery between you
- No commission on sales
- No exclusivity — sell in parallel wherever you want